year or two, it's not uncommon now for growers to be spending $1,800 to $2,200 to $2,500 for that same acre of trees. >> reporter: that means shrinking profit margins, but schorner says growers are hesitant to pass that cost on to consumers. >> overall, o.j. probably had the second worst year of any commodity next to coffee and the reason we're seeing that is because orange juice is one of those commodities that can be replaced by the end user, something else can be substituted, maybe a cheaper form of juice. >> reporter: kerr says some growers won't be able to compete, while others will pass costs on to consumers, sending retail prices higher by as much as 30% this year. >> if you're a juice lover, it's going mean higher prices in 2013, prices are probably going up and they're going to raise prices even if there aren't a lot of buyers. >> reporter: still florida growers remain optimistic. >> if we keep taking care of our trees, keep planting new trees if we have a tree that succumbs to greening, replace it with a new tree, we've got a good future.